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Strategic Plan

2004 - 2009

Prepared by the

Board of Directors
Revised September 2004

Overview

Introduction
Vision, Mission and Definition Statement
Identified Values and Stakeholders
Goals


Introduction


The ATRA Board of Directors initiated the strategic planning process in 1990 with input from chapter affiliates, committees and task forces. Every year, this planning process has become more sophisticated and progressive in providing vision and leadership to the Association and profession.

Every year during the Association's three meetings, the ATRA Board of Directors revisits the strategic plan to ensure the goals and objectives are consistent with policy and established directions. The plan outlines Board policy, direction and vision for the Association with an active component and implementation role maintained by each chapter affiliate, committee and task force.

This document is dynamic and should be viewed as a constant "work in progress" reflecting the status of this maturing organization.



ATRA Board of Directors
September 2004


Vision, Mission and Definition Statements

Vision Statement
To be the premiere professional membership association representing recreational therapists, consumers, and stakeholders.

Mission Statement
To serve as a member driven association that collectively supports the recreational therapy profession.

Revised March 2005

Definition Statement
Therapeutic Recreation is the provision of Treatment Services and the provision of Recreation Services to persons with illness or disabling conditions. The primary purposes of Treatment Services which are often referred to as Recreational Therapy, are to restore, remediate or rehabilitate in order to improve functioning and independence as well as reduce or eliminate the effects of illness or disability. The primary purposes of Recreational Services are to provide recreational resources and opportunities in order to improve health and well-being. Therapeutic Recreation is provided by professionals who are trained and certified, registered and/or licensed to provide Therapeutic Recreation.

1987


Identified Values and Identified "Stakeholders"


Identified Values of the American Therapeutic Recreation Association
  • Grassroots organization
  • Professional exchange
  • Consumer Focused
    (membership and service recipient)
  • Advocacy
  • Member driven
  • Quality services
  • Treatment oriented
  • Fiscally responsible
  • Increased professional competence
  • Diversified membership
  • Growth of membership
  • Openness
  • Productive
  • Cutting edge
  • Decisiveness
  • Responsive
  • Collaboration
  • Revenue enhancement
  • Ethical foundation
  • Technology focused
  • Recreational Therapist Advocacy
  • Pride and Enthusiasm in ATRA
  • Practice good health and wellness

Identified "Stakeholders" of the American Therapeutic Recreation Association

Individuals; groups; organizations impacted by or interested in our organization

Member

Chapter Affiliates

Recipients of TR Service

National and State Professional Associations:

National Therapeutic Recreation Society (NTRS)

Joint Commission on Accreditation of Healthcare Organizations (JCAHO)

The Rehabilitation Commission (CARF)

Centers for Medicare and Medicaid Services (CMS)

State and Federal Legislators

Family members

American Therapeutic Recreation Foundation

Students in TR programs

American Physical Therapy Association (APTA)

American Occupational Therapy Association (AOTA)

Third Party Payers

National Committee on Quality Assurance (NCQA)

Public Policy Groups (i.e. Consortium of Citizens with Disabilities, National Citizen's Coalition for Nursing Home Reform, National Rehabilitation Caucus, Mental Health Liaison Group)

Universities and Colleges

Consumers of products and services

American Speech-Language-Hearing Association (ASHA)

American Music Therapy Association (AMTA)

Federal & state granting agencies

State and Local TR Associations

Health care consumers & Consumer Groups (i.e. Paralyzed Veterans of America, United Cerebral Palsy, Easter Seals Society, The ARC, , National Stroke Association, American Stroke Association)

Association Management Systems

Association services contractors

Child Life Council

National Recreation & Park Association (NRPA)

Council on Accreditation

Health care companies/corporations (i.e. HealthSouth, VHA, Columbia, Beverly)

Aquatic Therapy & Rehabilitation Institute (ATRI)

Healthy People 2010 Consortium

National Council for Therapeutic Recreation Certification (NCTRC)

CTRS prospective members

National Consortium on Physical Education and Recreation for Individuals with Disabilities

Health Care Administrators

Vendors of RT products and services

 National Alliance for Accessible Golf

 


Goals

Member Valued Services
1.00 Grassroots Oriented Membership Services
2.00 Chapter Affiliate Council and Chapter Affiliates
3.00 Public Relations and Advocacy
4.00 Professional Development

Professional Leadership and Viability
5.00 External Affairs Impacting the Profession
6.00 Viability and Marketing of the Profession
7.00 Association Preparedness

Professional Practices
8.00 Ethical Services
9.00 Practice Standards
10.00 Credentialing
11.00 Treatment Networks
12.00 Support of the American Therapeutic Recreation Foundation